Services

In-Depth Interviews

Recruiting for In-Depth Interviews requires the same diligence as recruiting for focus groups. However, conducting personal interviews requires a more advanced skill set, and at GroupNet, we have personnel with the expertise to handle both. Whether it’s the client or a GroupNet member conducting the interview, respondents are carefully screened, recruited and then placed into the appropriate quota based on their answers to our targeted questions.

 

Should a GroupNet member conduct the interview, GroupNet standards dictate that the project manager hosts a formal, taped briefing with all team members involved with the project. Whether a project calls for a face-to-face, paper or computerized interview, all answers are edited for accuracy and clarification of key points and then carefully screened by management before they are uploaded for client review.

 

Private In-Depth Interview rooms are offered at select member facilities.